Fine the motivation

Until you find a company which is ready to make all the promotion of your new goods, you should advertise and new goods or service on your own. In most cases it won`t be sufficient to tell that you invented something really new, that it contains absolutely new components (for example, aromatizer B-512) etc.
Your potential clints will be apt to learn what this new product will be useful for, what qualities it has. New qualities of goods are usually connected with additional emotions therefore your advertising campaign should be partly done on emotional perception. As a rule, the new goods are connected with growth of publicity expenses unlike casual kinds of the goods. Working out, manufacture and sale of new kinds of the goods, as a rule, is quite expensive.
And if your new goods really possess new qualities then in this case your expenses can be even more perceptible. You should be ready to overcome the inert consumer mentality which hardly gets used to new ideas. It can take time. That is why we consider advertising as an investment of funds in your business.
Study various advertisements as much as possible. Pay attention to the way other companies advertise new goods or services. You will understand what are the ways to advertise the goods.
If you have invented something absolutely ne, it is possible to try to tell about it on pages of local newspapers in order to draw attention of potential buyers. And last remark: do not stake on instant success. Such occurs extremely seldom.