What one should known

How to choose the business?

Irrespective of width of assortment of the goods, you should constantly supervize the process of their realisation: what goods are in demand and what goods can`t be sold in this area. If any goods become unprofitable, it is necessary to stop its manufacture and sale. For prolongation of its realization there should be very weighty reasons. Having stopped manufacture and sale of the unprofitable goods, you can share the resources for the further development of other kinds of the goods.It is necessary to keep account and the control of sales size in order to be aware what to undertake next.
If some things are not popular, it is possible to try to give them «new design» or to try to use them as something else.
The process of rationalisation of assortment of the goods can affect practically all goods offered by you. For example, you can reduce colour scale of the goods offered. Once at the beginning of Henry Ford`s commercial activity he said: «you can have any colour which is pleasant to you while it is not black». Later his followers said: «you can have a black colour, but it will be more expensive». They watch the expenses and incomes.
You should be ready to operate in the same way. Hold assortment of the goods under the continuous control and don`t be afraid to make necessary changes. Your competitors will not become puzzled.