Stages of business

Some time ago it was possible to be engaged in business hoping on fortune and intuition. Now you should make plans and take into account the information available. You will search for answers to the questions connected with development of your business on the basis of information you have. You should be assured that now and in the future your company won`t not break up. Think of success.
Some answers to questions can be received as a result of marketing research. Certainly, you can`t receive answers for all questions. Otherwise there would be no risk in business. But marketing research allows to reduce the level of commercial risk considerably.
Let`s pass  to consideration of the questions connected with the organization of work of gathering the information you need.
There are two variants of marketing research:
1.an office research;
2.a research in the field.
In the course of enterprise activity it is necessary to use both variants.

Field research assumes selective interrogation of the people who are typical representatives of certain social groups. This kind of marketing research, as a rule, demands essential monetary expenses and is carried out by experts in this area.